We have been asked to write about different brief types that are available in the media, whilst working with clients you have to make sure you reach the requirements in time it's important you meet the deadline or there will be consiquences. They are 8 different types of briefs in the creative media sectors they are:
Contractual - A contractual brief is a type of brief or contract in which a media company employed by a client to partake in a project set within a brief, the brief is set to specific guidelines with the company must follow, its very important that the company stick to the brief and do what the client says or they could face legal actions which could potentially damage the companies reputation and make it impossible to find work.
Negotiated - A negotiated brief is when a producer and a client agree and disagree on certain things they want and don't want, for example if you add something you think would look good and they dont like it they have the right to say can you remove it. You and the company negotiate on parts of the production this is content and the cost of the production.
Formal - A formal brief is a very open brief which gives you enough information to be able to produce a product, any issues or info that you may have can be discussed during the negotiations with the client, both the client and the company employed by them will formally agree on the project and the brief, but it cannot be always legally binding. Formal briefs are also written with strict legal guidelines so you cant write what you want, you have to stick to the brief.
Informal - The two businesses arrange a meeting to discuss the brief via the internet such as Facebook, Skype, Phonecall. the disadvantages of an informal brief is that it may look unprofessional and you may not get the deal. the advantages of doing it via the internet is that you will be calm and relaxed and feel comfortable. recently i had a informal brief, i was asked to design a logo's/merchandise for a small band named 'Snide Remarks' we had the freedom to design our own designs in which we'd show the client and they'd choose the best designs to use as their band logo.
Commission - a commission brief is where a big media company will employ an independent media company and ask them to create & produce a product for them, once the product has been made the larger company may use the product for an external clients who will pay the independent company for making the product, The brief is not negotiated between companies and the client but negotiated between the two media companies.
Tender - A tender is where a company sends out a brief to different companies to get them to pitch ideas back to the company then the company chooses the best pitch they liked the best then work with them.
Cooperative Brief - Cooperative Briefs are shared by the producers of the project. each person in the group is in-charge of different sectors of the brief. This is helpful because the project will be finished faster.
Competition - A competition brief is where you get a brief which you are making for competitions all around the world, mo-films would be a good example of this brief, as the commissioner has to make something for a company which is set to a pacific brief. The brief for mo-films was very strict, they had a vision of how they wanted it too look so they added a list of possible idea's in which we had to stick too, as it was a competition submission date was final.
Responding to a brief:
When you read a brief you get a rough idea of what you would like to do, you then could could write the idea's down, once you've got your ideas down list then into good and bad ideas and develop further, once it's in post production it's also a good idea too create other sources of documents such as mind maps, moodboard, production schedule and storyboards. You will create these to help you out with your project now you and your group are working to strict deadlines your team will now be able to start you must work together to get the brief done and too get the brief finished on time. Once everything is finished, you present the finished project to your client.
Negotiating with a client:
This type of brief is where a group of clients come together to discuss matters for the brief until their all happy, they discuss things such as budget costs, deadlines. The meeting is useful because the person who the brief has been given to can raise any issues or questions they have about the brief, it also offers a chance for them to present what they could add to the project. The clients may take on board or decline your ideas if they do not fit within the brief. If you have not worked to the guidelines within the brief or they are unhappy with your work you may not be paid, the person must stick to the brief in which the client has provided.
Opportunities:
If everything goes right it will help present future opportunities for example if the client is happy with the service they received they may give a good review and recommend you to others companies. However the client may choose to come back to you so you could help with another project. This will make your production team successful and reputable in the media industry. Good feedback is always helpful to a company's future in the industry.
Other opportunities may arise when working on a brief, these are:
Networking: Networking is very important in any business not just a media-based one. Networking will help you build a business relationship with people within the media industry, if you build relationships it will help with future work as the person may remember your work and ask you to work on a brief with them or for them. This however could lead to potentially more work as if their impressed they could recommend you to other companies or if your work becomes wildly recognised other companies will want to work with you.
Experience: Working with real clients will help you gain alot of new experience as you will learn new things and give you opportunities such as working with new software your not familiar with or working with new businesses and creating new partnerships, you may get a chance to work with different sectors like making videos for businesses.
Job Opportunities: Job opportunities may arise when working on a brief for a potential client, if you do a great job the clients will remember your work and possibly offer you more work in the future or other businesses may like your work and want to work with you, It will also could lead to a permanent job. You may also get work from different sectors like making videos or adverts for the clients.
Reputation: When your working on a brief you will be working closely with other people which if they like you they could possibly tell others how great your work is which will build up your reputation within the industry. If someone likes your work they could be interested in working with you as they know you have a good reputation.
Teamwork: Teamwork is a great way to make friends within the industry, teamwork builds friendships and it will help you gain a bunch of experience as their ideas could inspire you in your work. It also ties in with reputation if your ideas make an big impression on someone it will build up your reputation and could gain you more work with in the business or in other area's.
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